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Ningbo Port - Beer Import Quantity in Jan-Aug 2014 Created New High

Seahog , expert customs clearance in Ningbo,  learned from CIQ that, in the first eight months of this year,  Ningbo port totally import beer 46830 liters, with a total value of 4.823 million USD, inceasing by 138.4% and 99.6% respectively. The import quantity and trading amount have surpasses those of the whose year of 2013, creating the highest record in the history.

The main importing countries are Germany, Netherlands, Italy, France and other European countries, and USA, and Korea. Therein,  Germany and Netherlands beer are biggest winners. The import quantity of beer from Germany and Netherlands accounts for 80% of the total beer import quantity at Ningbo port in the first eight months of  2014.

Why imported beer becomes more and more popular. According to the analysis of CIQ, it is because that import bear has higher alcohol level , richer taste, and more unique package. Plus, when it comes to flavors, imported beer outshines domestic beer with more options. For example, black beer has burnt flavor, coffee flavor and so on.

Lower prices are another reason for the popularity of imported beer in Ningbo market. Previously, imported beer was mainly sold at hotels or bars with high prices at RMB40-50/bottle. Now things are different. You can buy beer at supermarket at RMB7-8/bottle. The prices are quite acceptable, not big differences from domestic beer.

In addition, huge sports event also stimulated the import of beer. According To Statistics, during in World Cup this year, Ningbo imported beer 18460 litres, accouting for 39.4% of the total import quantity in the first eight months.

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